October 16, 2017

Youtube Marketing

youtube marketingFor online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now.

Types of Youtube Videos to Create

Before you start filming, you need to decide what type of video would help you achieve your goal.

Companies seeing the highest rates of success on YouTube ranked different types of videos by their level of importance and effectiveness. Before you start thinking of ideas, filming, and editing your video, consider this list of video types.

1) Customer testimonials

Customer testimonials are short-form interviews with satisfied customers. Customer testimonials can help build company and product credibility.

2) On-demand product demonstration videos

Demonstration videos are short pieces of content showing the benefits and proper use of a product.

3) Explainer and tutorial videos

Explainer videos are in-depth videos explaining how to use a product or various parts of a product or service. Tutorials can be used to answer customer support questions or explain a new product feature.

4) Thought leader interviews

Interviews with experts or thought leaders can help amplify your company’s credibility in an industry.

5) Project reviews and case studies

Project reviews or case studies recap a successful campaign or project and often include statistics and results.

6) YouTube Live

YouTube Live allows users to broadcast live content to viewers. Live video allows you to easily share unfiltered moments, and lets your audience participate with real-time comments. Live videos on YouTube are recorded and appear like an other video upload. You can easily start a YouTube live stream from your phone or desktop.

7) Video blogs

Video blogs are daily or weekly videos documenting daily life or events. You could also record a video that gives an overview and the most important tips from a blog post so your audience has multiple ways to digest the content.

8) Event videos

Event videos feature in-person experiences at a conference or expo and can be a great way to show the excitement of a crowd.